fascination for engaging content
The new consumer is a visual creature
Today’s consumers demand high quality content. In this age of social media, content needs to be engaging, interactive, fun, and playful. The consumer has the same expectation when shopping online. Whether it is your own website, e-tailer, social commerce, visual content rules. So of utmost importance is high-quality content for an engaging e-commerce experience. Product movies, 360s, online animation, interactive banners, VR/AR……imagery is just not enough it must be emagery.
How will you supply the right product content ?
Marketers are recognizing the change in consumer behaviors and the need for better content. The challenge is how to deliver better content. It won’t be easy by waiting for existing teams and suppliers to latch on to the trend.
Fascination for engaging content
Well I've always been fascinated about it. So contact me for a free consultation on how to bring you into the new age of “Rich Content”. Let’s talk about it. How relevant is it for your products? Does it fit your marketing budget? How to maximize the use of this content on the different channels? How is your current content performing?
Who am I? I have 20+ years of experience in innovative Marketing and Design. I can add value to all product marketing and content productions and this from A to Z or just in 1 specific part of it.
Cases
Signify - Philips Hue Lily XL product assets
Product renders in a clear and dark neutral environment showing the product in an iconic way. By stepping away from traditional photography we weren't depending anymore from product sample availability. But it also gave full control on the perfect visualization of the product.
What a challenge to build a garden completely computer-generated. Nothing is straight, all organic shapes and a complexity of different materials and finishes. But I love the end results; a perfect context to visualize different outdoor lights.
E-commerce rich product assets - Image rights by Signify
Clean iconic product renders in clear and dark setting - Image rights by Signify
E-commerce product video - Image rights by Signify
Samsung TV Augmented Reality
Does the size of the TV matter? Of course! And the easiest way to decide the best size is to project it in your living room, visualizing it before making this important purchase.
Augmented reality projection - Image rights by Lukkien
Gazelle Augmented Reality
Biking is hot! But how do you choose the best type of bike? Realistically see the bike in your living room with AR projection. Explore it from all sides and zoom in on details that matter to you.
Augmented reality projection - Image rights by Lukkien
Services
Determine a strategy to implement content that suits your products and a content framework for the parts of the funnel to maximize engagement.
Content strategy and framework
Current content diagnostics
Analyze your current content to identify its performance and its optimization metrics on the different touchpoints.
How relevant for your products is the transition from traditional to computer-generated production?
Computer-generated assets
How to produce content in a smart way and upscale for multiple products?
Traditional and virtual productions
VR and AR content
Analyze and present the added value of this new media content for your products.
