fascination for engaging content
Production of targeted rich content
I am skilled in the production of targeted rich content. Content should evolve with the consumer depending on where they are in the shopping journey. Expectations change from beginning to end. In the beginning rich content should appeal to emotions and highlight the benefits. Once at the end of the purchase decision the content should appeal to the rational and be more explanatory.
LUKKIEN production agency
For a successful product activation, the quality of the content is key. So I only work with the best European production agencies.
LUKKIEN produces innovative content since 1972, no matter the source, no matter the output, they can produce it.
Product emagery
The basics of product imagery but that doesn't mean it should be neglected. On the contrary, having high quality product assets in the right studio setting makes the difference. Especially in an online environment people should be able to fully explore the product. Qualitative studio background and product lighting helps defining the brand signature.
Lifestyle emagery
If you want to bring consumers into "the funnel" you probably need lifestyle imagery. This image type plays more on the emotion sowing the end-user benefit of using the product and this via clear recognizable use-cases. Both studio and on location production can be utilized depending on budget and objective.
Product movies
Consumer reading attention span has diminished in the age of visual content. A visual presentation which details what a product is all about has never been more relevant. The visual production needs to describe what your product is about, how it works or how to be installed. And there is no easier way then showing it with a movie either a product feature movie, installation movie ...
E-commerce emagery
Specific e-tailers having their specific needs for Ecommerce content with sometimes limited requirements to play with. But also here the right content makes you stand out between competition. And creating qualitative explanatory assets makes the difference. So creating an extra layer over the images helps you stand out and explain what the product is about.
E-commerce product video - Video rights by Signify
Computer-generated productions
Computer-Generated Imagery, abbreviated as CGI, creates still or animated visual content with computer software. CGI usually refers to the 3D computer graphics used to create characters, scenes, and other special effects in movies, television, and games. But nowadays the costs and the level of realism are rapidly evolving, so this technology is also used in advertising and product presentations.
In traditional photography, film or a digital camera captures an image where computer-generated images are created in computer software.
The result is visual content that delivers a maximum product experience and if managed and produced in a holistic way, it fits existing marketing budgets.
Traditional versus CG production
Smart use of existing CAD files
Without sacrificing on the quality
Architectural product render - Image rights by Signify
Assets to cover the full consumer journey
Phillips Hue and Amazon mobile interface - Image rights by Signify
Clean product and in context renders - Image rights by Signify